Introduction: A Poem About Elephants & Brands.

This is a poem about elephants, other unique animals and how to navigate the development of a brand. The poem itself was inspired by a discussion (41:44) between T.D. Jakes and Steven Furtick. The Bishop tells a story of a safari trip he was on and details his view of how each animal he encountered had strengths that others didn’t.

The Lions was strong with a roar that put the fear of God in you.

Capable of reaching speeds of up to 61mph, the cheetah is unmatched in the animal kingdom. That, is its defence.

The eagle can attain heights that inspire and amaze.

And now for the elephant. I don’t think I’ve ever seen one running. It moves with such pride, power and elegance, while still looking like it has no care in the world.

And finally, humans. What do we possess? What is our strength and defence?

I hope my poems demonstrates the creative and vocal abilities that the Bishop was talking about.

STRONG.

Strong, tough, power in his weight. Moves, rough, sandstorms. No haste. The Elephant. So elegant. So great. What can I bring against, you? Although, it might be too late.

The lion. Roars. Everyone, falls. Paralysed in fear. Ferocious, oh dear.

I sure cannot roar like that. But I dare you to watch me fly.

Well. If I cannot soar. That’s what the eagle is for. Because speed is my defence.

I cannot fly like the eagle, nor can I run like the cheetah. I cannot roar like lion. Or move with such power and elegance like the elephant, but there is one thing I can do and I’ll leave that to you.

Conclusion: Brands.

I believe now more than ever, brands needs to combine traits of all these different animals to thrive in the modern world. Like this poem about elephants shows, each animal has traits that others could only dream of. The elephant is bold, strong and as some videos show, can be playful. The lion takes strength to a new level with incomparable power and ferocity. An eagle then takes to the skies with such ease, it puts others to shame. The cheetah needs no mention. It’s trademark speed seems to put everyone else to shame.

And then we have humans; despite not having massive jaws, a streamlined body for flight or speed, we seem to be able to combine all these traits to our advantage. Likewise, brands especially in the early stages of their development need to develop the boldness of an elephant and the strength of the lion. Traits that need to be rooted in a thorough understanding of who they are. They also need immense speed and effortlessness when pursuing new opportunities. Don’t wait to perfectly execute. Be thoughtful like all the cheetah’s I’ve seen on YouTube and go in for the kill. You won’t always make it, but learn and adapt. And like the best of humanity, realise that you don’t need to be one or the other. You can be strong and agile, as well as being fast and being able to adapt.


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